BRUTUS

STORIES OF FRAGRANCES
BRUTUS
The idea behind this fragrance was to tell with the olfactory notes how little is needed, sometimes,
speaking and how important concreteness and action are instead. Marcus Junius Brutus, the senator
Roman known for his lack of eloquence, seemed to be just right for Gualtieri, so much so that
become his muse for the creation of this perfume. Brutus was devoid of rhetoric
Expressive, precise, sharp, direct, and even brutal. Once he made a decision, he wouldn't change his mind.
Brutality does not get lost in negotiations, nor does it accept any compromise.
Nature is brutal and those who survive are the strongest, the most concrete, the most determined: this is the theory.
of Darwinian evolution, which describes in such detail the mechanism of
natural selection.
From a conceptual and olfactory point of view, Gualtieri wanted to create something controversial,
just like nature, which on one hand is brutal and on the other beautiful and perfectly balanced.
Brutus is a fragrance that, contrary to its name, turns out to be very elegant, dainty and
delicate; it is certainly decisive and not very changeable, putting the concept of
attraction and repulsion, creating stability between the name and the perfume itself. Brutus seizes the moment and
It doesn't change, it represents the moment that consecrates life. It is the essence of life, demonstrating that
every life is a matter of a single instant, the moment in which one becomes aware of oneself and understands
who you really are.
THE CAP is made of heavy metal with a copper finish and adorned with a shell inlay.
walnut, a very hard natural material and perceived as unbreakable.
Keywords
frank, elegant brutality, the harmony of contradiction.